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By 19 March 2015 Actus No Comments

Dear future partner!
As you know, NASCAR is the leading sport in your country with not less than 70 millions of fans!
NASCAR is also broadcasted in Europe.

Do you want to be different?  To communicate differently?

What we are offering is the opportunity to enter NASCAR with the only French racecar driver
and in doing so we will be creating Motorsport history.

Michel Disdier is the only Frenchman who is fully licensed in America’s famed NASCAR race series.

He worked hard since 2007 to be at this stage and has done many races to prepare a full season.

A non-American driver has never won in NASCAR, on oval track. 

This is our most recent teaser from the DAYTONA race last February:
Michel’s live interview FOX Sports

This clip will give you a feeling of the atmosphere of this sport as well as the cars, the fans and major sponsors  NASCAR Ambiance 

To be brief:

  • The world’s largest companies are now participating and / or sponsoring in NASCAR.
  • NASCAR is the #1 sport in brand loyalty. Fans are three times as likely as nonfans

to try and purchase sponsors’ products and services.

  • NASCAR is the #1 spectator sport, with more of the top 20 highest attended events in the USA.  Each NASCAR Sprint Cup Series event averages more than 100,000 spectators.
  • NASCAR is the #2‐rated regular‐season sport on U.S. television.
  • NASCAR is broadcast in over 150 countries and in 20 different languages.
  • More Fortune 500® companies rely on NASCAR to build their brands than any other sport


Below are a few short movies of this project: 

Episod 1
Episod 2
Episod 3
Episod 4

This is a real sponsorship opportunity for the entire 2016 season. 
We have worked very closely with our sponsor partners to make their brand identification much more visible on the car.  Specific detail has been taken to guarantee the best logo location thus the best brand promotion. Moreover we are used to integrate your communication strategy at the track or during specific actions all around the year: events, contents, social media.
Please do not hesitate to contact me should you have questions or need any further information.

Let’s maximize your brand’s visibility and promote sales together.

Many thanks for your answer regarding this opportunity.

Best regards,
Christophe Bourgeois


 Logo Lafayette RacingFacebook

Management | Partenariats | Sponsors

Lafayette Racing / Christophe BOURGEOIS

Tél : (00 33) 06 63 53 22 23 – chris@lafayetteracing.com