Sponsorship Proposal – 赞助提议书
What is Nascar ? 什么是纳斯卡?
The National Association for Stock Car auto Racing, Inc. NASCAR IS THE No.1 from of motorsports in USA.
NASCAR consists of three national series : the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series.
- Usually between 100&200 laps at 300 km/h.
- It lasts between 1h30 and 4 hours depending on track’s specificities.
- That’s a real marathon between 43 drivers and anything can happen till the last second !
- 36 races for the Sprint Cup Series
- 34 races for the Nationwide Series
- 25 races for the Camping World Truck Series over 20 to 30 tracks in USA each year !
全国原装车运动汽车竞赛协会, 纳斯卡是全美排名第一的赛车运动。
纳斯卡由三个全国竞速系列组成:斯普林特杯(Sprint 杯)联赛,全国系列联赛和野营世界卡车系列联赛。
- 一般为 100&200圈,时速300公里/时。
- 根据赛道设施情况不同,时间定在1小时30分钟至4小时之间。
- 对于所有43位选手来说,这是一次真正的耐力的考验。不到最后一秒,谁也不知道最后结果!
- 36个竞赛组成斯普林特杯联赛
- 34个竞赛组成全国系列联赛
- 25个竞赛组成野营世界卡车系列联赛并且每年都在美国20-30个赛场进行!
Key Figures – 关键数字
The biggest companies of the world are participating or sponsoring NASCAR SERIES
- Average of more than 100,000 spectators at each NASCAR Sprint Cup Series event.
- NASCAR is broadcast in over 150 countries in 20 languages.
- NASCAR is the 2nd rated regular-season sport on U.S.television, before Baseball & Basketball (US Football first)
- NASCAR is the number 1 sport in brand loyalty.
- NASCAR is the number 1 spectator sport, with more of the top 20 highest attended events in the U.S. Than any other sport.
- Fans are three times as likely as non-fans to try and purchase sponsor’s products and services.
- More Fortune 500 companies rely on NASCAR to build their brands than any other sport.
很多全球最大的公司都赞助纳斯卡联赛
- 每年的纳斯卡联赛的斯普林特杯联赛都有超出10万人次以上的观众。
- 纳斯卡联赛在150多个国家以20多种不同的语言被转播。
- 纳斯卡在美国被公众评选为美国电视收视率第二受欢迎的职业运动,比篮球和足球的排名还靠前。(排名第一的是美式橄榄球)
- 纳斯卡是排名第一的品牌忠诚度运动。
- 纳斯卡是排名第一的观赏性运动,同时拥有最多的前20名的出席最多的活动。
- 他们的粉丝因NASCAR购买赞助商的产品和服务是其他情况的三倍。
- 财富500强榜上有名的公司比起其他执行机构更愿意仰赖纳斯卡来树立他们的品牌。
Project
This opportunity is about to enter in the MOTORSPORT HISTORY through the US NASCAR National Series;
Never a non-american racer driver won a NASCAR SERIE, so being sopnsor of a non-american racer has the maximum exposure during the race.
The project is to participate to these MAJOR international sport EVENTS with a long term program in a TOP TEAM
It has been created to race with Michel DISIER & other potential drivers during at least 3 years from Camping World Series to Sprint Cup
项目
这是一个让您通过纳斯卡联赛被栽入汽车运动史史册的机会
从未有一位非美国籍选手赢得比赛的总冠军,所以支持非美籍选手在比赛中暴光率最高,倍受瞩目。
该项目是一个使您参与到这些重大国际体育赛事中的一支顶级球队的长期计划。
老佛爷联赛项目创建了至少三年由米鞋尔迪牒和其他很有潜力的赛车手从野营世界卡车系列到斯普林特系列多次联赛。
MICHEL DISDIER ” A Frenchman in NASCAR” –
With a father who raced cars in Europe while Michel was growing up, it is easy to understand how his first amibition was to race cars as soon as possible. His parents reluctantly gave their permission for him to race in moto-cross when he was fourteen and two years later at age sixteen he became French moto-cross endurance 125cc Champion.
At age twenty he moved up to four wheel vehicles and soon won a Formula Ford Championship followed by a Formula France Championship which led to testing and racing opporunities in Formula 3000 and Ferrari Challenge.20
After visiting the United States as part of a student exchange program he determined that one day he would race here and since his host family lived in North Carolina it was NASCAR that got his attention.
In 2007 he got his first taste of stock cars when he did a successful test at Michigan International Speedway. 2007
In 2008 he raced in the ARCA/REMAX series where he impressed all who watched him compete against racers who grew up in stock cars and had only raced on oval tracks.2008
Michel made the transition from road racing to oval track racing effortlessly.
Most importantly was the fan’s reaction to the only French stock car driver. At autograph sessions he was always the longest line of fans anxious to meet the Frenchman. The media soon caught on to the hype and interviews followed on television, radio and newspaper.
For 2013 Michel will move up to the NASCAR Camping World Truck Series whose television viewership tops 800,000 marketing it the No.1 rated motorsports series on SPEED and No 3 rated motorspports series on Cable TV. As for attendance in the stands the NASCAR Camping World Truck Series averages 30,000 fans. 2013
Several teams have approached Michel for the 2013 season but only one has shown the professionalism and competitiveness which matches Miche’s desier.
In Europe Michel Disdier is known as the Frenchman in NASCAR and with American style racing gaining amazing popularity there Michel has become a very popular figure.
With all the excitement which is now being created, the time has come for the right sponsor / partner to join our team and be a part this remarkable program.
Website : Michel-DISDIER.com – Twitter:@MichelDisdier – FaceBook:/ afrenchman.innascar
米歇尔迪牒 – ‘一个法国人在纳斯卡’
成长于赛车世家。父亲是欧洲的赛车手。不难理解从小他就有想驾驶赛车的梦想和野心。虽然不情愿,但父母还是在他14岁的时候允许他参加了摩托车越野赛。两年以后,16岁的他就拿了摩托车越野赛125cc的持久赛冠军。
岁的时候他开始转向4轮车的方向并且很快就赢得了福特方程式赛车的冠军,紧接着又赢得了法国方程式赛车冠军,这促使他拥有了参加方程式3000和法拉力挑战赛的考验和比赛。
在经历了在美国的交流学习经历之后,他下定决心要在美国比赛赛车,碰巧的是他在美国学习期间的住宿家庭是在北卡罗来那,在那里纳斯卡联赛深深地吸引住了这个年轻的赛车手。
年,在密歇根国际赛车跑道上驾驶原装运动汽车让他第一次有了这种驾驶的体验。
年,在ARCA/REMAX联赛上,与其他专业的只在椭圆形车道比赛过的原装车车手同台竞技,他惊人的表现使在场的所有人为之另眼相看。
米歇尔轻而易举地就完成了从公路赛车到椭圆形轨道赛车的完美转变。
更重要的是粉丝们对这个原装车联赛中唯一的法国赛车手的出现。在签名会上他的队伍永远排的最长的急切地想领取偶像签名的粉丝。媒体也纷纷在电视,广播和报纸等多种渠道对他重磅宣传,采访不断。
年,米歇尔将参加纳斯卡野营世界卡车联赛。这个联赛拥有至少80万的固定观众群,汽车运动联赛市场营销速度排名第一,有线电视汽车联赛排名第三。平均到场观赛的粉丝也达到3万人。
好几支参赛队伍都想米歇尔抛来了橄榄枝,然而只有一支队伍的专业性和竞技水平符合米歇尔的要求。
在欧洲,米歇尔以纳斯卡唯一的法国人和他美国化的比赛风格在当地非常手欢迎成为了众所周知的超级赛车手。
随着屡次举世瞩目的成功和光环,现在是邀请最棒的赞助商加入团队共创更辉煌的未来的时候了。
网站: Michel-DISDIER.com 推特:@MichelDisdier 脸书:afrenchman.innascar
PARTNERSHIP & OPPORTUNITIES – 合作&机遇
PARTNERSHIP MARKETING & SUPPORT –
A team of sports marketing professionals will be dedicated to provide:
Public relations: Reach out to sports and trade Media to create stories surrounding sponsor / driver / team
Partner Services:
Event transportation, pit tours, coordination of personal appearances and credentials, ensure brand integrity on team assets, manage show-car program
Licencing: Manage all aspects of licencing and merchandising programs
B2B: Lialson to assist in navigating unique NASCAR chamber of commerce
合作 市场营销 & 支持
一支专业的运动市场营销专业团队会量身为您服务:
公共关系:通过运动和职业媒体专门为赞助商,赛车手和团队设计一整套营销方案,创造故事,卖点。
合作商服务
活动交通,竞赛行程,个人形象和品质的协调,保证品牌形象和团队的完整性,管理车展计划。
许可证:办法各方面的许可证书和销售计划许可。
商对商:您在纳斯卡独有的商会与其他商家联系与发掘合作机会的桥梁。
UNIQUE RACING EXPERIENCE –
A partnership with LAFAYETTE Racing will allow unique experiences for vendors & suppliers, key associates & customers.
Examples of these opportunities include:
- Garage and pit tour program – up to 50 guests per weekend
- Driver, crew chief and pit crew meet and greets
- NASCAR Drivers meeting VIP attendance
- Transporter and pit box access, before and during race events
- NASCAR driver introduction VIP attendance, Pre-race pace car rides
- Behind the scenes access to NASCAR radio and television broadcasts I.e FOX, MRN, PRN
- Participate as crew member during race.
独一无二的联赛体验
和老佛爷联赛的合作将会给卖家和供应商,大合作商和客户带来独一无二前所未有的体验。
这些机会包含以下一些例子:
- 车库和竞赛场地观光计划 – 每周末可迎接上限50位客人。
- 赛车手,车队负责人和整个团队出面欢迎见面。
- 纳斯卡赛车手会见VIP 出席者
- 享受赛前和赛后去VIP观礼间的接送待遇。
- 纳斯卡车手陪同VIP出席者,赛前可试驾驶赛车。
- 参观纳斯卡广播电视播报的幕后工作场景。例如福克斯,MRN和PRN等世界著名电视广播公司都将到场。
- 作为车队一员参与比赛
PROPOSAL NO1 – 180 000 Euros – 1 Race 1 Driver – Exclusivity – Public&Press Relations
PROPOSAL NO2 – 720 000 Euros – 4 Races – RP&EVENT
PROPOSAL NO3 – 1 800 000 Euros – 10 Races – RP&EVENTS
PROPOSAL NO 4 – WHOLE SEASON 22 to 25 Races RP&EVENTS on track & during company’s meetings
3 500 000 Euros / Exclusivity
赞助提案1 – 180 000 欧元 (1欧元折合人民币8元左右)- 1场比赛 – 1为车手 – 优先权 – 公众和媒体活动 –
赞助提案2 720 000 欧元 – 4场比赛 – 公关活动 –
赞助提案3 1800 000欧元 – 10场比赛 – 公关活动
赞助提案4 – 整个赛季22到25场比赛 – 赛场公关活动和公司会议等 – 3500 000欧元/优先权